Privacy Policy

Last updated: July 2026

At Ask Emma, your privacy is important. I am committed to protecting your personal information and handling it in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

What information I collect

To provide safe and appropriate care, I may collect:

• Your name and contact details

• Your child’s name, date of birth and relevant health information

• Medical, pregnancy, birth, feeding and sleep history

• Appointment notes and treatment records

• Payment and billing information

• Information you provide through forms, emails, phone calls or messages

Providing this information is voluntary; however, withholding important information may affect my ability to provide appropriate support.

How your information is used

Your information is used to:

• Provide lactation, sleep and parenting support

• Develop personalised care plans and recommendations

• Communicate regarding appointments and follow-up care

• Maintain accurate clinical records

• Meet legal and professional record-keeping requirements

• Process payments and invoices

Your information will only be used for the purpose for which it was collected unless required or authorised by law.

How your information is stored

Client records are stored securely using reputable practice management software and other secure electronic systems.

Reasonable steps are taken to protect your information from unauthorised access, loss, misuse or disclosure.

Artificial Intelligence (AI)

Ask Emma may use secure artificial intelligence (AI) tools to assist with administrative tasks such as summarising consultation notes, drafting educational resources and preparing documentation.

All AI-generated content is reviewed by Emma before use. AI is used only to assist with administration and documentation. All clinical decisions and recommendations are made solely by Emma.

Sharing your information

Your personal information will remain confidential and will not be shared without your consent unless:

• Required by law

• Necessary to protect your safety or the safety of another person

• Required under mandatory reporting obligations

With your consent, information may be shared with your GP, child health nurse, paediatrician or other healthcare providers involved in your or your child’s care.

Accessing your information

You may request access to your personal information or ask for corrections if you believe it is inaccurate. Requests can be made by contacting Ask Emma.

Website

The Ask Emma website may collect limited information such as browser type and website usage to improve website performance and user experience.